Function Focused
Prioritized for skin rejuvenation
Age Defying
Lab tested & science backed
Clean & Safe
Minimal hazard for maximal effects
Personalizeable
True AI skincare customization
The Age-Defying Collection
Select a Product to Personalize
AI-Powered Interactive GPT
Share your exact skincare needs in real time with our AI chat interface to get your truly personalized AGELESS™ formulation, optimized for clean, age-defying mechanics. No endless quizzes or non-transparent gimmicks; just immediate real results.
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Targets Your Skin's True Biological Age
Preservation of Youth
2-week effect of Idunn’s Apple Age-Defying Day Lotion daily application resulting in significant visual improvement even in a 67-year old’s skin.
Biological Age
Chronological Age
Truly Personalized
Idunn's Apple sets itself apart with advanced AI-driven personalization, offering over 170,000 combinations of custom skincare solutions including serums, lotions, and creams. Our formulated products are noted for superior age-defying and safety properties, and are tailored to individual skin types, lifestyles, and preferences using a database of 200,000 ingredients analyzed for their anti-oxidation, epigenetic, and safety effects.
Feels great on the skin, soft and smooth. Not heavy or overwhelming. A lovely subtle fragrance as well.
Received compliments at work about looking more radiant. Only thing that changed in my daily routine was using Idunn's Apple.
Excited to continue using this brand.... Feels clean and can noticeably see reduced intensity in wrinkle lines after two weeks.
Result-Oriented Formulation
Clinical Grade Science
Game-Changing Science
AGELESS™ Technology
Developed with AI-guided real-time skin quality data and comprehensive ingredient analysis, our technology is a game-changer in anti-aging skincare.
Evidence Backed Skincare
Our 3-Score System
Formulated via a carefully calibrated efficacy-to-hazard index based on Function, Epigenetics, and Hazard scoring to optimize for an ultra-clean anti-aging performance.
Evidence-Backed Ingredients.
Our Quest for Timeless Beauty
Iðunn, meaning "Ever Young", is a goddess in Norse mythology who provides apples of eternal youth to other gods. Inspired by this tale, we created the AGELESS™ formulation, a blend of nature's secrets and scientific breakthroughs. Every product we craft is not just a skincare item; it's a step towards capturing the timeless beauty and vitality of the divine, making prolonged youth more than just a legend.
From Infinite Combinations to Just One
A.I. Accelerated Formulation
Anti-Aging Efficacy
200,000+ ingredients were cataloged from over 20,000 products and analyzed for effectiveness in combatting skin aging.
Epigenetics
Bioinformatics analysis of skin specific epigenetic changes via next-generation sequencing were factored in for impact by ingredients
Safety
Identified ingredients for both anti-aging and epigenetic effects were further screened and prioritized for cleanliness to reduce hazard levels.
Lab Validated
The best rational combinations isolated by AI were then tested for the ideal formulation, balancing efficacy and safety.