E.H.S.™: Epigenetic hydroxylation-driven skincare
Reactive Your Skin’s Youth.
Root-targeted formula that reactivates self-repair, with ultra-safe functional ingredients.
Epigenetic Root Activation
Powered by Epigenetic Hydroxylation Reactivation (S.E.H.I.™) Our patent-pending mechanism targets the true biological root of aging, not just symptoms.
Science-Driven, Safe Formulation
Root-targeted formula with ultra-safe functional ingredients Built to work in harmony with your skin’s biology — no irritation, no guesswork.
Smart Product Match via Skin Age
Smart Product Match via Skin AgeProduct selection guided by your biological/accelerated aging state Our Aging Calculator helps match the right anti-aging module to your skin’s real needs.
Instant Self-Test Visible Results
See it work in minutes — with built-in demo testing Scientifically measurable anti-aging effects you can see and feel. No waiting. No hype.
Real Transformations






Instant Self-Test Visible Results
Seeing is Believing
See it work in minutes with our at-home assessment kit. Scientifically measurable anti-aging effects you can see for yourself. No waiting, no hype, just proof that E.H.S.™ is reactivating your skin’s self-repair power from within.

Our Breakthrough Discovery
E.H.S.™: Awakening Your Skin’s Lost Repair Power
Over time, your skin’s natural self-repair slows as its epigenetic hydroxylation declines, which is the hidden root cause behind lines, dullness, and loss of firmness. E.H.S.™ is the first skincare system designed to restore this core renewal process at the source. It does not just add moisture or collagen. It helps your skin remember how to repair and renew itself from within.
Signs When Skin Epigenetic Hydroxylation Declines

OUR aproach
The Gold Triangle Complex: Powering E.H.S.™ at the Root
Most skincare treats surface symptoms, but ours works at the source. The Gold Triangle is our proprietary trio of advanced bioactives that powers E.H.S.™. Each compound stabilizes, protects, and amplifies the others to keep your skin’s epigenetic hydroxylation active and your self-repair cycle working smoothly. While others add what your skin has lost, we help it remember how to restore itself for results you can see and feel from deep within.

A complete daily system to reactivate your skin’s self-repair cycle
The 4-Step E.H.S.™ Routine

Why It Matters
Surface vs. Source
Most skincare stays on the surface, offering only quick fixes. Our Gold Triangle Complex works deeper and reactivating your skin’s own self-repair power for lasting firmness and visible clarity from within. Let me know if you’d like it to sound more clinical, luxurious, or customer-friendly!
Evidence-Backed Ingredients
Clean
Cruelty-Free
Fully Vegan
Non-Comedogenic
Clinically Demonstrated
Biological Age
Chronological Age
Epigenetic Hydroxylation-Driven Skincare
E.H.S.™ REACTIVATION TECHNOLOGY
A daily anti-aging moisturizer that works deeper than ordinary creams. Reactivates your skin’s natural repair power with advanced bioactives that stabilize and amplify visible results. Hydration, firmness, and clarity — rebuilt from within.

Level 1 Essential Core
A proven core formulation that supports healthy skin function and E.H.S.™ activation — suitable for all skin types.
Level 2 Personal Touch
Adds subtle refinements like your preferred scent or boosted hydration for a ritual that feels uniquely yours.
Level 3 AI Masterblend
Our most advanced tier combines AI insights and expert guidance to craft a truly custom blend, precisely tuned to your skin’s unique needs and goals.
Inside The E.H.S.™ Lab
Dry, Saggy, Dull Skin? 3 Skincare Habits You Need to Quit After 40
Some habits may seem helpful—but they could be making your skin worse. Discover the top 3 common mistakes in mature skincare routines and how to correct them. As we age, our skin
Can Exercise Slow Down Aging Skin? Yes—But Not in the Way You Think
We all know exercise is good for your heart—but what about your face? Here’s how movement affects your skin from the inside out—and why it’s not just about sweat. A
Still Using Your 20s Skincare Routine After 45? Here’s Why Your Skin Deserves Better
As we age, our skincare routines should evolve just as our skin does. But many of us unknowingly hold on to habits and products that once worked in our 20s—without realizing that
Preventing skin aging: Epigenetics-targeted antioxidant in skincare
Oxidative stress and antioxidant interaction determine skin aging Oxidant stress damage of the skin, as a fundamental factor of aging can occur early at birth and continue to the e
Plastic Poison in Your Vanity: Why Choosing Glass Transforms Both Skin Purity and Planet Health
Flip any moisturiser jar and you’ll see marketing buzzwords: ‘clean,’ ‘green,’ ‘vegan.’ Yet the very container holding that virtuous cream may be leaching chemicals c
Idunn’s Apple Introduces the First Interactive GPT AI to Truly Personalize Skincare Products
New York, NY – May 3, 2024 – Idunn’s Apple, a new pioneer in AI and epigenetic-powered skincare solutions, is proud to announce the launch of the world’s first interactive
Trusted By Women
See Their Stories

Better Than My $150 Lotion
I’ve used high-end skincare for years, but this lotion outperforms most of them. Affordable, clean, and effective!
Tasha M.

Love the Glow & Softness
Wow, I’m obsessed with this lotion! My skin looks brighter and feels so much softer. I think it’s the combination of hyaluronic acid and vitamin C that makes it work so well. Even noticed my crow’s feet are softer!
EllaRose

Sensitive Skin Approved
I have super sensitive skin so I’m always nervous trying new stuff, especially anything anti-aging. But this lotion didn’t sting, burn, or break me out. It’s rare to find something this effective that’s also gentle.
Lana E

Gentle Yet Effective
Usually I have to avoid anything with ‘active’ ingredients, but this one somehow works and doesn’t cause irritation. It’s pricey but honestly worth it if you’ve got fussy skin like me.
Steph C

Real Results in My 50s
I’m mid-50s and this lotion is giving my skin exactly what it needed. Softer, smoother, and way less dull. It’s got that ‘skincare that actually does something’ vibe—solid hydration and legit firming around my jaw and smile lines.
Maya F
Frequently Asked Questions

What is Epigenetic Hydroxylation?
Hydroxylation is a natural cellular process that keeps your skin’s self-repair and renewal functions active. Over time, this vital mechanism slows down due to stress, aging, and environmental damage — leading to visible signs like fine lines and loss of firmness. Our E.H.S.™ is the first to directly reactivate this hidden repair pathway, rebuilding youthful skin from within.
What is the Gold Triangle Complex?
The Gold Triangle™ Complex is our proprietary trio of actives — AKG, Ascorbic Acid, and Acidic Polyphenol — each proven to stabilize and enhance the others. Together, they help reactivate skin’s self-renewal by boosting collagen production, strengthening the barrier, reducing oxidative stress, and balancing melanin synthesis. This synergy protects skin from environmental damage and keeps your epigenetic hydroxylation active, so your skin stays firm, clear, and resilient from within.
Why is AKG so powerful for skin?
AKG (Alpha-Ketoglutarate) is a key molecule in cellular energy and regeneration. Naturally abundant in young skin, AKG declines as we age. Our high-purity AKG helps revive your skin’s metabolic pathways, fueling collagen synthesis and cellular turnover at the source for real, measurable rejuvenation.
How does this differ from peptides or retinol?
Peptides and retinol target signs on the surface. E.H.S.™ complements them by tackling the deeper biological slowdown behind aging. By reactivating your root self-repair system, our Gold Triangle™ Complex works from the inside out for lasting results.
Is it proven?
Every ingredient in our formula is selected for its proven performance in scientific research. Our E.H.S.™ technology is verified through extensive lab testing and real-world results. To make it clear and tangible, our self-testing kit lets you see its anti-aging effect for yourself.