Who We Are

Idunn’s Apple is a New York-based self-care company that develops skincare products using pioneering laboratory science and artificial intelligence data.

General Information We Collect

We only collect personally identifiable information on a voluntary basis. We do not require that you provide this information to gain access to our site, and we do not require you to disclose more information than is reasonably needed to participate in an activity on our site or mobile application. However, if you do not provide certain information that is noted as being required or mandatory in connection with a particular activity, you will not be permitted to engage in that activity. We collect personally identifiable information on a temporary basis to send you purchases and at times to communicate with you e-mail updates and news, to respond to your questions or suggestions, and to complete online transactions. All information generated from any testing products shall never be disclosed or associated with personally identifiable information on a permanent basis. We do not sell any information we gather at our website or mobile application to anyone outside of Idunn’s Apple. We do not transfer or disclose any information we gather at our web site to anyone outside of Idunn’s Apple without your prior consent. We may share non-identifiable aggregate information about our users with business partners and other third parties in an effort to customize or enhance the content and advertising on our site for our users. We periodically conduct surveys on our site. The information we collect from these surveys is only for Idunn’s Apple’s use. If sample answers to polls or surveys are posted our web site, no identifiable information is included.

Product Customization Data

In order to create personalized, customized, and certain made-to-order products for you, you submit to us information that may include lifestyle and personal information including via our AI-based GPT chatting interface. This information is stored in our servers including as order history, and is reviewed by authorized employees to verify the accuracy of the formulation and user intent when a customized order is placed. You have the right to be disassociated from this data by deleting your account. This information may be indexed and processed as aggregate data that becomes de-identified and anonymized as part of our ongoing AI data training process.

Information Shared with Third Parties

In order to operate the day-to-day activities of the business, it may be necessary to use a third-party provider or tool to facilitate such operations. This specifically includes Google Analytics, Meta Analytics, and X (formerly Twitter) Analytics for us to evaluate our website traffic and advertising performance. These tools do not directly capture your personally identifiable information, but may be indirectly associated with your personally identifiable information through your purchases and identifiable shopping activity.

You may also encounter targeted advertisements for our products and services on other external websites due to these third-party analytic tools. You can opt-out of these advertisements by clearing your browser’s cookies. We use Mailgun to deliver transactional e-mails (such as order confirmations or shipping updates) to you, and we also use Mailpoet to deliver e-newsletters to you. These mailing services may result in your name, e-mail address, geographic location, and interests being stored in their databases. We abide by a strict anti-spam policy of which we only send e-newsletters if you opted in, on a limited frequency basis. For all EU recipients, you will be asked first to opt-in before you are subscribed to regular e-newsletter e-mails. For all recipients, you will be provided with an unsubscribe option within the e-mail content itself to easily opt-out which would also remove all of your stored information in their databases.

We use merchant services by Stripe, Paypal, and Afterpay to process any payment transactions, which may cause your name, address, e-mail, payment (including credit card or bank) information, credit application information, etc. to be transmitted to these merchant service providers depending on the payment method selected by you at time of order.

Online Purchasing

When you order a testing product from us on our web site we collect personally identifiable information from you. If you order one of our products or services, we will collect your name, e-mail address, billing address, shipping address, telephone number, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, in order to fill your order and to communicate with you about your order. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use. If you do not provide the information that is noted as being required or mandatory, you will not be able to place orders on our web site. When you register your kit on our website, we expunge your personally identifiable information except your e-mail address (for communication and test report delivery or update purposes) from our records.


Like many online companies, we sometimes — although rarely — use a technology called “cookies” to enhance your experience on our web site. “Cookies” are small pieces of information sent by a web server to a web browser which the web server is then able to retrieve from the web browser when you visit other pages of our web site or you subsequently visit our web site. Idunn’s Apple and our website uses these cookies for a number of purposes including authenticating registered users, supporting the mechanisms for our shopping cart and on-line ordering, and enabling general traffic trend analysis. The cookies Idunn’s Apple uses do not contain any personally identifiable information and cannot profile your system or collect information from your hard drive. You are not identified by name or e-mail address, just by a unique string of numbers that we assign the first time you come to our site.

While you do not need to allow your browser to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to access content in languages other than English (if applicable), shop on-line at our web store, or access any areas reserved for registered users.

Most browsers allow you to turn off the cookie function. If you want to know how to do this, please look at the help menu on your browser. As described above, turning off the cookie function will restrict the on-line services from Idunn’s Apple that you can use.

Right to Close Account

You may request to delete your account and all personal information by sending an e-mail to skincare[at]idunnsapple.com. Please allow up to 30 days for processing.

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