Our Science

The Epigenetic Edge: Unlocking the Power of AGELESS™ Technology

Idunn's Apple harnesses the transformative power of AGELESS™ (AI-Guided Epigenetic-Linked Eco Skincare System) Technology to revolutionize anti-aging skincare. By leveraging cutting-edge epigenetic science with artificial intelligence, our products tap into the cellular narrative of the skin, influencing the expression of youth-defining genes for a visibly rejuvenated appearance.

Big Data Analysis

Data from over 20,000 skincare products were evaluated for composition, and safety levels.

Epigenetic Test Data

We test for skin quality including skin aging levels using the peer reviewed MethylAge process, which are obtained with next-generation sequencing of skin gene-specific epigenetic changes.

Functional Bioinformatics

More than 200,000 different ingredients used in our skincare product database were categorized for their function and impact on the epigenetic level.

Hazard Classification

Safety levels were determined through a scoring system by assessing ingredient impact for severity of detrimental side effects to the skin (EWG criteria as reference).

Skintelli Field Tested

In addition to our lab-grade analysis, we leveraged aging-associated antioxidant testing from SKINTELLI, a provider of consumer self-tests, to visually prove the anti-aging effects of our formulated products.

AI Modeled Optimization

All data sets were trained via artificial intelligence and the most optimal combination of ingredients were selected for the best formulations to achieve ideal skin anti-aging efficacy.

Proven Aging Deceleration

Lab studies were conducted on subject that used no skincare application versus applying Idunn’s Apple Age-Defying Serum and Age-Defying Cream on face daily for 4 weeks. The peer-reviewed methylation-based aging clock method was then used to assess resulting epigenetic skin age in DNA. An average of 8.5 years were reduced at the epigenetic aging level when using the Idunn's Apple regimen.

Serum
SERUM

Idunn's Apple Age-Defying Serum was compared against 6 other popular high-end brands based on efficacy to safety ratio (E/S Index).

Lotion

Idunn's Apple Age-Defying Lotion was compared against 6 other popular high-end brands based on efficacy to safety ratio (E/S Index).

Cream

Idunn's Apple Age-Defying Night Cream was compared against 6 other popular high-end brands based on efficacy to safety ratio (E/S Index).