After 65, skin enters a new stage of aging — one where hydration, firmness, and resilience are significantly reduced. Collagen loss becomes more pronounced, wrinkles deepen, and the skin barrier grows fragile, leading to dryness and discomfort. While these changes are natural, they don’t mean you can’t keep your skin radiant, comfortable, and healthy. The key lies in addressing deeper biological changes with smart, targeted care. SEHI: Resetting Skin’s Repair Switch At this age, SEHI (Skin Epigenetic Hydroxylation Inco

When it comes to skin longevity care, most products still speak in broad strokes—“for mature skin,” “for women 40+,” or “for all ages.” But your skin isn’t just a number on your birthday cake. It carries its own biological age, which can be faster or slower than your actual years. That’s where skin age–fractioned skincare comes in—a new approach based on Skin Epigenetic Hydroxylation Incompetence (SEHI) theory that meets your skin exactly where it is in its unique aging journey. What Does “Skin Age–Fr

By the time we reach our 50s, skin aging is no longer subtle — it’s visible and multifaceted. Estrogen decline after menopause, slower cell turnover, and weakened barrier function all contribute to dryness, sagging, and more pronounced wrinkles. Pigmentation often becomes uneven, and the loss of elasticity gives skin a “tired” appearance even when you feel energetic. However, the right approach can do more than soften the signs — it can help reset your skin’s biology toward a healthier aging pathway. SEHI: The Hidd

Turning 45 doesn’t just mark a new life stage — it also marks a critical turning point for your skin. Around this age, natural repair slows, collagen renewal lags, and skin becomes more sensitive to stress. Fine lines may deepen into visible wrinkles, firmness begins to give way to sagging, and spots or uneven tone can become more noticeable. The key to keeping your skin radiant in your late 40s isn’t simply skin longevity care — it’s aligning skincare with your biological skin age and targeting the hidden drivers of