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Age-Defying Serum
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Age-Defying Serum

(48 customer reviews)

Elevate your skincare ritual with our expertly crafted serum—designed to rejuvenate, nourish, and unveil a smoother, more radiant, youthful complexion, visibly reducing signs of aging.


Ingredients

Aqua, Glycerol, Ethyl Ascorbic Acid (Stable Vitamin C), Sodium Ascorbic Acid (Vitamin C), 2-Oxo-1,5-Pentanedioate, Alpha-Tocopherol Acetate (Vitamin E), Epigallocatechin Gallate (Tea Extract), Hyaluronic Acid, Ferulic Acid (Gramineae Extract).

Member Personalization
$0

Become a member to customize your formulation and get this product free, plus 30% discount on future purchases and access to advanced AI features for a year.


Standard Purchase
$79.00 $39.50

Pre-optimized based on thousands of trained data points. This universal collection product is formulated to bring youthful appearance to all skin types.

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SKU: SRM0001 Categories:Essentials, Serums
  • Description
  • Additional information
  • Reviews (48)

Description

This serum is scientifically validated to provide true skin age reversal by restoring a youthful state to skin cells and tissues, confirmed by lab results.

 

Timeless Protection and Visible Rejuvenation
Unlock the secret to youthful skin with our Universal Anti-Aging Serum. This advanced formula is meticulously crafted to deliver powerful anti-aging benefits for all skin types. Formulated with scientifically validated ingredients, our serum effectively combats signs of aging such as fine lines, wrinkles, and loss of radiance. Experience enhanced skin vitality with every application, as it strengthens your skin’s natural defenses and shields against environmental stressors.

 

Why You’ll Love It
This serum provides continuous skin support, delivering essential hydration, smoothing properties, and anti-aging benefits whenever your skin needs them. Designed for all skin types, it promotes firmer, smoother, and more luminous skin day and night.

Superior Science That Truly Works.

Idunn’s Apple targets the root causes of aging with a unique, multi-functional skin rejuvenation formula, powered by three synergistic ingredient groups:

 

  • Stem Cell Activators: This group includes high-mountain green tea extracts that activate stem cell pluripotency, promote DNA demethylation, and enhance skin stem cell renewal, revitalizing your skin at the cellular level.
  • Collagen Boosters: Featuring short-chain collagen peptides and essential enzyme activators, this group effectively integrates peptides into the collagen synthesis process, significantly increasing collagen production within the cellular matrix for firmer, more resilient skin.
  • Antioxidant Defense: An optimally balanced blend of antioxidants that continuously reactivates, inhibiting ROS formation, clearing existing ROS, and protecting against external oxidative stress for radiant, healthy skin.

Additionally, Idunn’s Apple includes mitochondrial stabilizers and a dual-action hyaluronic acid, which fills both the epidermis and dermis, enhancing skin firmness and elasticity. By targeting the roots of skin aging through a comprehensive, multi-dimensional approach, Idunn’s Apple genuinely reverses cellular aging and restores youthful vitality, as confirmed by laboratory results.

Advantages include:

 

  • Epigenetic-Targeted Anti-Aging: Boosts cell regeneration and targets aging at its source for comprehensive rejuvenation.
  • Proven Anti-Aging Efficacy: Demonstrated in anti-aging/antioxidant tests, DNA assays, and real skin assessments.
  • Optimal Safety: All ingredients have high safety scores and meet clean beauty standards.
  • Reduces All Signs of Aging: Visibly improves the appearance of wrinkles and restores skin elasticity.
  • Hydration & Nourishment: Deeply nourishes and locks in moisture, leaving skin soft, smooth, and refreshed.

Lab Validated for Function & Cleanliness.

Idunn’s Apple products are validated by rigorous testing and comparison, delivering higher efficacy and safety compared to leading skincare brands. Idunn's Apple Age-Defying Serum was evaluated in comparison with four top anti-aging brands, each recognized for their efficacy. Results indicated that Idunn's Apple surpassed the average Performance Index (Function/Hazard score), demonstrating superior anti-aging effects while maintaining a favorable safety profile for skin health. For details on Function Score and Hazard Score determination, visit our Science page: Hazard Classification and Skintelli Field Test. Our data reveals that Idunn’s Apple outperforms top brands in both efficacy and safety.

What's In Our Recipe?

Serum with IA-1: A scientifically proven, exclusive combination of ingredients designed to reverse biological skin aging at the cellular level.

  • Targets skin aging with epigenetic regulation and rejuvenation.
  • Antioxidant system neutralizes free radicals, preventing premature aging.
  • Lightweight, oil-free, and fast-absorbing for all-day comfort.
  • 3-Score System ensures safety and efficacy.
  • pH 5.0 optimized for balanced skin health.
  • Non-comedogenic: won’t clog pores or cause breakouts.
  • Free from synthetic fragrance, parabens, sulfates, phthalates, and mineral oils.
  • Made in New York, USA.
  • Cruelty-free and clean skincare.

Advanced Formulation. Simple Usage.

Step 1:
Begin with clean, dry skin. Dispense 2-3 drops of your Age-Defying Serum into your palm, warming it between your hands to activate the tailored ingredients.

 

Step 2:
Gently press the serum onto your face, focusing on areas where your skin needs the most attention, like fine lines, dryness, or uneven texture. Use upward, sweeping motions from the center of your face outwards, ensuring even coverage.

 

Step 3:
For enhanced results, trace gentle circles across your forehead and cheeks, stimulating circulation and helping the serum penetrate deeper into the skin. Don’t forget your neck and décolletage—sweep the serum down in soft, fluid motions.

Four Products. One Routine.

Get flawless, glowing skin with these multitasking essentials that save you time, money, and effort. Ready for real results? Let your skin thrive with a routine designed just for you.

 

Step 1: Use the Age-Defying Cleanser in the morning and evening on damp skin. Massage gently and rinse thoroughly with warm water.

Step 2: Apply the Age-Defying Serum to clean skin, both morning and night, to target multiple signs of aging and promote a healthy glow.

Step 3: Follow with the Age-Defying Day Lotion in the morning to lock in moisture and protect against daily pollutants.

Step 4: In the evening, finish with the Age-Defying Night Cream for intense overnight hydration and skin rejuvenation.

Results You Can See. ASAP.

Instant Effects:

 

  • Immediate Hydration: Enjoy all-day hydration that perfectly balances your skin’s moisture levels.
  • Smoother Texture: Fine lines appear visibly softened, and your skin feels velvety smooth.
  • Radiant Complexion: Brightens and evens out skin tone, delivering a luminous glow by morning.

Continued Effects:

 

  • Firmness & Lift: Enhances skin structure for firmer, more youthful skin.
  • Environmental Protection: Shields against pollution and UV damage, preventing premature aging.
  • Long-Term Brightness: Diminishes dullness and boosts clarity over time.
  • Fine Line Reduction: Continuous improvement in the appearance of wrinkles.

Key Benefits:

 

  • Fine Line Reduction: Formulated to minimize the appearance of wrinkles and fine lines for all skin types.
  • Firmness & Elasticity: Strengthens skin’s natural firmness and elasticity, promoting a more youthful appearance.
  • Radiance & Even Tone: Enhances brightness and balances skin tone, delivering a youthful glow.
  • Antioxidant Protection: Shields against environmental stressors like UV rays and pollution, ensuring resilient, healthy skin.

Evidence-Backed Skincare for Visible Results.

  • Visibly reverses signs of aging: with advanced epigenetic technology.
  • Reduces pigmentation and lightens dark spots: for an even, radiant complexion.
  • Neutralizes free radicals: with a powerful antioxidant system to prevent future damage.
  • Fast-absorbing, lightweight, and oil-free: for comfortable, all-day wear.
  • Triple-validated formula: for safe, effective, and real results you can trust.
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2-week results with Personalized Serum. 

Got Questions?

What makes This Serum effective?

Our serum combines powerful, scientifically validated ingredients specifically formulated to combat signs of aging, such as fine lines, wrinkles, and dullness. It targets the root causes of aging for comprehensive skin rejuvenation.

Is this serum suitable for all skin types?

Our Universal Anti-Aging Serum is designed to be effective for all skin types, including oily, dry, combination, and sensitive skin. Its lightweight, non-comedogenic formula ensures it won’t clog pores.

How soon can I expect to see results?

Many users notice visible improvements in skin texture, hydration, and radiance within 2-4 weeks of consistent use. Fine lines and wrinkles continue to soften over time with regular application.

How do I apply the serum for the best results?

For optimal results, apply 2-3 pumps onto clean, dry skin twice daily—once in the morning and once at night. Gently press the serum into your skin, focusing on areas needing extra care.

Does this serum contain harmful ingredients?

No, our Universal Anti-Aging Serum is free from synthetic fragrances, parabens, sulfates, phthalates, and mineral oils. We prioritize clean beauty standards to ensure safety and efficacy.

How does this serum protect against environmental damage?

The powerful antioxidants in our serum neutralize free radicals and shield your skin from harmful environmental stressors like pollution and UV rays, preventing premature aging.

What role do antioxidants play in skincare?

Antioxidants are vital for neutralizing free radicals, which can cause premature aging and skin damage. Our serum features a robust antioxidant system that helps protect your skin from oxidative stress, ensuring it looks and feels youthful.

Can I use this serum alongside other skincare products?

Yes. Our serum is designed for versatility. It pairs beautifully with other products in your skincare routine, enhancing their effectiveness without causing irritation, making it ideal for layering under moisturizers or makeup.

How does the Universal Serum differ from other anti-aging products?

Our serum combines cutting-edge technology and scientifically validated ingredients to deliver targeted anti-aging benefits. Unlike typical products, it addresses multiple signs of aging, including fine lines, wrinkles, and dullness, using a unique blend of stem cell activators and antioxidants.

What skin concerns can this serum address beyond aging?

In addition to reducing signs of aging, our serum effectively combats dullness and environmental damage. Its antioxidant-rich formula protects against pollution and UV rays, making it a multifunctional powerhouse in your skincare routine.

How does this serum contribute to overall skin health?

The Age-Defying Serum enhances your skin's natural defenses while promoting cellular regeneration. By targeting the root causes of aging and environmental damage, it helps maintain long-term skin health and vitality.

How do I know if this serum is right for my skin type?

The Anti-Aging Serum is formulated for all skin types. Its lightweight, non-comedogenic formula ensures it hydrates and rejuvenates without clogging pores. If you have specific concerns, our AI Skin Advisor can provide tailored recommendations.

Free Age-Defying Serum

Receive a 3 ml sample of our serum via our Idunn's Insiders program.

Please check your e-mail's inbox or spam folder to confirm your request. Once confirmed, you will receive a follow up email to submit shipping information to process the free serum sample.

Additional information

Weight 0.6 lbs
product size

1 oz. (30 ml)

47 reviews for Age-Defying Serum

Customer Images

Image #1 from Jes
Image #2 from Jes
Image #1 from Jes

Jes

June 8, 2024

This serum has been an absolute game changer for me. From the very first use, I could tell it was something special. The texture is so lightweight and absorbs quickly without any greasy residue—it leaves my skin feeling soft and refreshed. After just a couple of weeks, I’ve noticed remarkable changes. My fine lines, especially around my eyes, have softened significantly, and my skin feels much firmer. There’s even this healthy glow that I haven’t seen in years. It’s honestly like turning back the clock a decade! What I love most is how hydrating it is, and it’s even helped to even out my skin tone, which is a big plus. I’ve tried countless products over the years, but this one truly stands out. I don’t say this often, but it’s absolutely worth every penny. Highly recommend!

(5) (0)
Image #2 from Jes

Jes

June 8, 2024

This serum has been an absolute game changer for me. From the very first use, I could tell it was something special. The texture is so lightweight and absorbs quickly without any greasy residue—it leaves my skin feeling soft and refreshed. After just a couple of weeks, I’ve noticed remarkable changes. My fine lines, especially around my eyes, have softened significantly, and my skin feels much firmer. There’s even this healthy glow that I haven’t seen in years. It’s honestly like turning back the clock a decade! What I love most is how hydrating it is, and it’s even helped to even out my skin tone, which is a big plus. I’ve tried countless products over the years, but this one truly stands out. I don’t say this often, but it’s absolutely worth every penny. Highly recommend!

(5) (0)
Image #1 from Jes
Image #2 from Jes
4.9 Rating
1-5 of 47 reviews
  1. Jes
    Reviewer
    June 8, 2024

    This serum has been an absolute game changer for me. From the very first use, I could tell it was something special. The texture is so lightweight and absorbs quickly without any greasy residue—it leaves my skin feeling soft and refreshed.
    After just a couple of weeks, I’ve noticed remarkable changes. My fine lines, especially around my eyes, have softened significantly, and my skin feels much firmer. There’s even this healthy glow that I haven’t seen in years. It’s honestly like turning back the clock a decade!
    What I love most is how hydrating it is, and it’s even helped to even out my skin tone, which is a big plus. I’ve tried countless products over the years, but this one truly stands out. I don’t say this often, but it’s absolutely worth every penny. Highly recommend!

    Image #1 from Jes
    Image #2 from Jes
    (5) (0)
  2. Pam
    Reviewer
    April 11, 2025

    Very impressed. I thought I was too far gone for any anti-aging product to work. But this serum proved me wrong. Noticed less puffiness and smoother skin around my eyes. Feels like a mini facelift without the surgery.

    (3) (0)
  3. Sandra L.
    Reviewer
    March 21, 2025

    I’ve been struggling with uneven skin tone for years. Tried a bunch of popular serums (including one from [redacted]) but honestly, they did nothing for me. My cheeks had some stubborn discoloration that wouldn’t budge. Decided to test this one out after reading a few reviews. First week, not much changed. But around week 3, I noticed my skin looked more balanced, less blotchy. It’s not dramatic overnight stuff, but it’s real. And I haven’t had any breakouts or irritation which is a big win for me.

    (1) (0)
  4. Amareee
    Reviewer
    November 12, 2024

    Age 31


    Absolutely love this! It soaks into my skin so fast, no greasiness at all, and my face feels so soft after. I’ve had stubborn dry patches forever, and they’re completely gone now. My go-to for dry weather, for sure.

    (1) (0)
  5. Mark Boespflug
    Reviewer
    October 7, 2024

    This is one of the better serums I’ve tried. The texturr is smooth, and it feels light on my skin. It helps with hydration and has even softened some of my fine lines. Can’t complain—it works like it’s supposed to.

    (1) (0)

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