Description
Powered by GTA™-centered renewal
Your Most Balanced Skin, Renewed
This daily lotion restores harmony from within by rebalancing moisture, texture, and tone while strengthening the skin’s antioxidant defense. The formula continuously neutralizes free radicals that accelerate visible aging, revealing a smooth and luminous complexion that reflects stability and vitality. This powerful antioxidant, fast-absorbing face lotion is formulated with our unique GTA™-centered composition and backed by 20 years of pioneering epigenetic hydroxylation research.


Results that restore your youthful rhythm
Visibly Reverse Accelerated Skin Aging
See your skin eliminate deep oxidative stress before it becomes visible damage, helping to fade dark spots and reduce uneven tone. With each use, the complexion appears brighter, smoother, and more elastic — clear evidence that your skin’s natural renewal and defense are back in sync.
Harnessing Legendary Power with Science
How It Works
At the core is the breakthrough Golden Triple Actives™ (GTA) complex—engineered to reactivate epigenetic hydroxylation, the switchboard that helps cells shift away from premature aging and toward healthy renewal. By supporting this pathway, GTA™ reinforces antioxidant defenses, neutralizes harmful reactive oxygen species (ROS), and stabilizes the skin’s self-maintenance cycle. This delivers unbeatable and proven efficacy in reducing accelerated aging through its innovative antioxidant and dark-spot approach, which can be immediately demonstrated through an accelerated skin-aging self-test.
GTA™ specifically targets the prevention of increasing aging signs such as fine lines and dark spots through its antioxidant and dark-spot focused mechanism. It is particularly suitable for individuals with a biological age of 55-59, as noticeable signs of skin aging typically begin to emerge at this stage.
Our Golden Triple Actives Complex
The Featured Ingredients
Our trio of powerful ingredients that comprise the Golden Triple Actives to refresh your skin's inherent youth.
Alpha-KG
Boosts cellular energy and supports collage production. Helps reduce oxidative stress and signs of aging. Promotes skin firmness and elasticity.
Ascorbic Acid
Powerful antioxidant that brightens skin and evens tone. Stimulates collagen synthesis to reduce fine lines. Protects against UV and environmental damage.
Acidic Polyphenols
Potent antioxidant with anti-inflammatory properties. Helps fade dark spots and soothe irritated skin. Supports skin barrier repair and fights premature aging.
Immediate Results
Moisture Increase
Reduced ROS
Smoother Appearance
Boosted Radiance
Proven to decelerate biological skin aging
Slow Your Skin’s Aging Velocity
Skin aging tests conducted in the lab show that this GTA™-formulated lotion helps slow skin’s biological aging rate by an average of 13.8%, equivalent to 6.1 years of visible improvement. By restoring balance in the epigenetic hydroxylation process, your skin ages slower to maintain a smoother, more youthful look for years to come.
A Transformative Skin Experience
72-Hour Penetrative Hydration
With Hyaluronic Acid and advanced moisture boosters to deliver long-lasting hydration.
16-Hour Antioxidant Protection
Shields skin against oxidative stress to support a smoother, healthier appearance.
Dark Spot Diminishing Effect
Visibly reduces the look of dark spots over time for a more even, radiant tone.
Lightweight and Non-Comedogenic
Oil-free texture—95% said it absorbed quickly. Tested on and hypoallergenic for sensitive skin.
Optimize Your Regimen
The Ideal 3-Step Routine
A complete daily system to reactivate your skin’s self-repair cycle.
Prep
Refresh and Awaken with Cleanser
Day Care
Reinvigorate with Serum + Protect with Lotion
Night Care
Reinvigorate with Serum + Boost with Cream
Hear It From Your peers
What Others Are Saying
I’m 58 and honestly didn’t expect much from another lotion. But this one really surprised me. My face looks brighter and smoother, and the dark spots on my cheeks are finally fading. It feels light but super moisturizing at the same time. My skin just looks healthier overall.
I have combination skin and this lotion is perfect. It absorbs quickly and gives the right amount of moisture. My skin feels calm, balanced, and even toned. After a few weeks I noticed my fine lines looked softer too.
My skin is very sensitive and I usually can’t use anti-aging products. This one felt gentle from the first use. My skin looks clearer and smoother, and the dark spots near my temples have lightened a lot. It feels really clean and comfortable.
This lotion feels silky and absorbs fast. My face stays hydrated all day and my skin tone is more even now. The dark spots from sun damage are lighter and my skin feels soft and bouncy. I’ve already ordered another bottle.
Firmer Skin
Smoother and Radiant Look
Improved Skin Elasticity
Reduced Dark Spots
Less Apparent Fine Lines
% of users who expressed the above experience after 4-8 weeks of use.
Frequently Asked Questions
What is the major advantage of using a lotion?
The major advantage of using a lotion in skincare is that it provides balanced hydration with a lightweight, breathable texture. It is ideal for daily use and helps maintain the skin’s moisture barrier without feeling heavy.
How does this lotion differ from other anti-aging products?
Unlike typical anti-aging products that focus only on surface correction such as antioxidants and hydration, this GTA™-centered formula lotion combines three powerhouse ingredients — alpha-ketoglutarate, ascorbic acid, and gallic acid — which work synergistically to target SEHI, the root cause of skin aging. By restoring epigenetic antioxidant activity and cellular repair, it helps reset the skin’s biological functions.
With additional antioxidant and hydrating ingredients including hyaluronic acid, vitamin E, nicotinamide, EGCG, and ferulic acid, its antioxidant and hydration efficacy are significantly enhanced.
How soon will I see results?
In general, you will notice an immediate improvement in skin hydration after applying this lotion. As soon as 4 hours after application, a reduction in visible skin aging can be observed using Idunn’s Apple Skin Aging Test. Skin texture and radiance begin to improve within 3 to 4 weeks. With continued use, results include enhanced tone, firmness, and overall skin vitality.
Does this lotion contain harmful ingredients?
Not at all. Our formula is crafted with EWG Green–rated ingredients (low hazard rating of 1–2) and is free from parabens, synthetic fragrances, and other harsh additives.
Can this lotion be used with your other products or my current skincare routine?
Yes! This lotion can be used together with our other anti-aging products to create an age-specific skincare regimen for optimal results. It also layers well under most skincare and makeup products. For best results, apply it after cleansing and serum, and before your moisturizer or sunscreen.
How should I store this product to prevent color change since it contains vitamin C?
This lotion can be stored at room temperature. Unlike many other vitamin C lotions that turn yellow after a few weeks due to oxidation, this formula remains clear and stable. Its unique stabilized vitamin C complex, along with oxidation- and light-resistant packaging, helps maintain its freshness and effectiveness over time.
Seeing Is Believing
What Is Your True Skin Age?
Our 10-minute self test at home will identify your true skin age. By comparing against your birth age, you'll be able to able to measure your aging velocity, then select the ideal skincare product regimen.
Our Targeted Formulations
Shop by Your Skin Age
Don’t know your skin age yet? Start with your birth age and refine later with our self-test.
Inside the Lab
Insights From Our Scientists
Citations:
- Li A et al: Ferri ion-dependent epigenetic hydroxylation enhancement-based anti-skin aging. 2025, US patent pending
- Yang J et al.: The study of skin hydration, and wrinkles function improvement of anti-aging cream with alpha-ketoglutarate. J Cosmet Dermatol 2022
- Naeini SH et al.: Alpha-ketoglutarate: a potential regulator for lifespan and healthspan. Evidences and perspectives. Exp Gerontol 2022
- Sand D et al.: Ascorbic acid (Vitamin C) stimulates procollagen production in cultured human dermal fibroblasts and decreases UVB-induced MMP-1 formation following topical application on the dorsal skin of hairless mice. Biol Pharm Bull 2003
- Humbert P et al.: Topical ascorbic acid on photoaged skin: clinical, topographical and ultrastructural evaluation: double-blind study vs. placebo. Int J Cosmet Sci 2003
- Boo YC et al.: Ascorbic acid: emerging combination therapy cosmeceutical to increase dermal collagen for skin antiaging purposes. Antioxidants (Basel) 2022
- Lin FH et al: Ferulic acid stabilizes a solution of vitamins C and E and doubles its photoprotection. J Invest Dermatol 2005
- Kim YJ et al.: Effects of Palmitoyl-KVK-L-ascorbic acid on skin wrinkles and pigmentation. Arch Dermatol Res. 2017
- Saini U et al.: Gallic acid: a potent antioxidant and anti-inflammatory agent in modern cosmeceuticals. Recent Adv Drug Deliv Formul. 2020
- Kumari K et al.: In vitro and in vivo studies disclose the depigmenting effects of gallic acid: a novel skin lightening agent for hyperpigmentary skin diseases. Biofactors. 2013






This lotion feels silky and absorbs fast. My face stays hydrated all day and my skin tone is more even now. The dark spots from sun damage are lighter and my skin feels soft and bouncy. I’ve already ordered another bottle.
My skin is very sensitive and I usually can’t use anti-aging products. This one felt gentle from the first use. My skin looks clearer and smoother, and the dark spots near my temples have lightened a lot. It feels really clean and comfortable.
I have combination skin and this lotion is perfect. It absorbs quickly and gives the right amount of moisture. My skin feels calm, balanced, and even toned. After a few weeks I noticed my fine lines looked softer too.
I’m 58 and honestly didn’t expect much from another lotion. But this one really surprised me. My face looks brighter and smoother, and the dark spots on my cheeks are finally fading. It feels light but super moisturizing at the same time. My skin just looks healthier overall.
It’s not drastic, but it’s noticeable. My skin definitely looks healthier and more hydrated.