Description
GTA™-Driven Cellular Renewal
Defy Early Aging, Restore Balance
This age-defying lotion restores balance and vitality by deeply hydrating the skin while fortifying its natural defense against daily stressors. Enriched with Golden Triple Actives™ (GTA), it helps reinforce collagen renewal, strengthen the skin barrier, and resist premature signs of aging caused by UV exposure and pollution. Its lightweight, silky texture absorbs effortlessly, leaving the complexion smooth, supple, and naturally radiant. Designed to maintain youthful firmness and comfort throughout the day, it delivers enduring hydration and a visibly refreshed, well-protected glow.


Rediscover Your Youthful Rhythm
Visibly Strengthen, Smooth, and Revive Radiance
This lotion defends against UV rays, pollution, and oxidative stress to slow visible aging and preserve firmness. It replenishes moisture, reinforces elasticity, and helps maintain a smooth, radiant complexion that stays resilient throughout the day. Over continued use, skin appears visibly firmer, more balanced, and deeply hydrated, with restored luminosity and refined texture that reflects a youthful rhythm.
Legendary Power through Science
How It Works
At the core of the formula is our Golden Triple Actives™ (GTA) complex—engineered to reactivate epigenetic hydroxylation, the cellular switch that guides skin cells away from premature aging and back toward healthy renewal. By restoring this process, GTA reinforces antioxidant defenses, neutralizes harmful reactive oxygen species (ROS), and stabilizes the skin’s natural self-repair rhythm. This targeted mechanism supports collagen synthesis, strengthens the skin barrier, and protects against oxidative stress—making the Age-Defying Day Lotion especially effective for skin ages below 45.
Our Golden Triple Actives Complex
The Featured Ingredients
Our trio of powerful ingredients that comprise the Golden Triple Actives to refresh your skin's inherent youth.
Alpha-KG
Boosts cellular energy and supports collage production. Helps reduce oxidative stress and signs of aging. Promotes skin firmness and elasticity.
Ascorbic Acid
Powerful antioxidant that brightens skin and evens tone. Stimulates collagen synthesis to reduce fine lines. Protects against UV and environmental damage.
Acidic Polyphenols
Potent antioxidant with anti-inflammatory properties. Helps fade dark spots and soothe irritated skin. Supports skin barrier repair and fights premature aging.
Immediate Results
Moisture Increase
Reduced ROS
Smoother Appearance
Boosted Radiance
Lab-Grade Performance with Clean, Safe Formulation
Validated for Function and Cleanliness
The Age-Defying Day Lotion demonstrates superior performance through rigorous lab testing, achieving a lower Hazard Score (2 vs 4), a higher Function Score (10 vs 2), and a superior Performance Index (5 vs 0.5) compared with top anti-aging brands. These results confirm its ability to deliver visible, age-defying benefits while maintaining exceptional ingredient safety—proving that high efficacy and purity can coexist in one advanced formula.
A Transformative Skin Experience
72-Hour Penetrative Hydration
Powered by Hyaluronic Acid and botanical humectants to continuously restore moisture and comfort for up to 72 hours.
16-Hour Antioxidant Protection
Shields skin from oxidative stress, UV exposure, and pollution to prevent premature aging and maintain youthful clarit
Radiance & Even Tone
Promotes skin renewal to refine texture, balance uneven tone, and reveal a smoother, more luminous complexion.
Featherlight Comfort
Oil-free, non-comedogenic texture that absorbs instantly to hydrate and protect without heaviness or shine.
Optimize Your Regimen
The Ideal 3-Step Routine
A complete daily system to reactivate your skin’s self-repair cycle.
Prep
Refresh and Awaken with Cleanser
Day Care
Reinvigorate with Serum + Protect with Lotion
Night Care
Reinvigorate with Serum + Boost with Cream
Hear It From Your peers
What Others Are Saying
I have super sensitive skin so I’m always nervous trying new stuff, especially anything anti-aging. But this lotion didn’t sting, burn, or break me out. It’s rare to find something this effective that’s also gentle.
I’m mid 50s and this lotion is giving my skin exactly what it needed. Softer, smoother, and way less dull. It’s got that skincare that actually does something vibe, solid hydration and legit firming around my jaw and smile lines.
I’ve struggled to find a good moisturizer for YEARS and this lotion is a dream come true. It’s light enough to wear under my makeup, and my skin stays hydrated all day. I use to get dry patches around my nose but they’re completely gone now!!! My face just feels sooooo comfy and looks dewy. It’s a new essential for me!!!
I’m pretty picky about ingredients, and this lotion checks all the boxes. love that it has egcg, vitamin c and hyaluronic acid, two of my faves. def feels more effective than others i’ve used, esp for the price.
Firmer Skin
Smoother and Radiant Look
Improved Skin Elasticity
Less Apparent Fine Lines
% of users who expressed the above experience after 4-8 weeks of use.
Frequently Asked Questions
What makes the Age-Defying Day Lotion different from regular moisturizers?
The Age-Defying Day Lotion is powered by Golden Triple Actives™ (GTA), a proprietary complex that works with your skin’s natural rhythm to maintain firmness and elasticity. Unlike basic moisturizers that focus only on hydration, this lotion strengthens the skin barrier, enhances antioxidant defense, and helps slow visible signs of aging.
How soon will I see results?
In general, you will notice an immediate improvement in skin hydration after applying this lotion. As soon as 4 hours after application, a reduction in visible skin aging can be observed using Skin Aging Self Test. Skin texture and radiance begin to improve within 3-4 weeks. With continued use, results include enhanced tone, firmness, and overall skin vitality.
Does this lotion contain harmful ingredients?
Not at all. Our formula is crafted with EWG Green–rated ingredients (low hazard rating of 1–2) and is free from parabens, synthetic fragrances, and other harsh additives.
Can this lotion be used with your other products or my current skincare routine?
Yes! This lotion can be used together with our other skin longevity products to create an age-specific skincare regimen for optimal results. It also layers well under most skincare and makeup products. For best results, apply it after cleansing and serum, and before your moisturizer or sunscreen.
Where is it made?
Every Idunn’s Apple formula is developed and crafted in New York with inspiration drawn from Nordic purity and precision.
How should I store this product to prevent color change since it contains vitamin C?
This lotion can be stored at room temperature. Unlike many other vitamin C lotions that turn yellow after a few weeks due to oxidation, this formula remains clear and stable. Its unique stabilized vitamin C complex, along with oxidation- and light-resistant packaging, helps maintain its freshness and effectiveness over time.
Seeing Is Believing
What Is Your True Skin Age?
Our 5-minute self test at home will identify your true skin age. By comparing against your birth age, you'll be able to able to measure your aging velocity, then select the ideal skincare product regimen.
Our Targeted Formulations
Shop by Your Skin Age
Don’t know your skin age yet? Start with your birth age and refine later with our self-test.
Silent Signs Stage (minor SEHI). Goals: slow visible aging through antioxidant protection, balance hydration, and maintain skin smoothness and elasticity.
Rejuvenating Cleanser
Age-Defying Serum
Age-Defying Night Cream
Longevity System I – Early Intervention (Under 45)
Initial Signs Stage (gradually increased SEHI). Goals: preserve firmness by enhancing antioxidant defense and maintaining moisture retention.
Rejuvenating Cleanser
Even-Tone Antioxidant Serum
Age-Defying Night Cream
Longevity System II – Firmness Reinforcement (45-49)
Active Aging Stage (moderately expressed SEHI). Goals: improve elasticity by intensifying antioxidant defense, increase cell repair, and sustain hydration.
Rejuvenating Cleanser
Even-Tone Antioxidant Serum
Radiant Cell Repair Cream
Longevity System III – Active Repair (50-54)
Visible Structure-Loss Stage (highly expressed SEHI). Goals: rebuild dermal density and resilience by boosting hydration and cell repair while maintaining antioxidant defense.
Rejuvenating Cleanser
Dermal Quench Hydration Serum
Even-Tone Antioxidant Lotion
Radiant Cell Repair Cream
Longevity System IV – Deep Rebuild (55-59)
Functional Aging Stage (severe SEHI). Goals: reactivate cellular renewal, enhance microcirculation, restore vitality and tone through deep hydration, anti-wrinkle care, and antioxidant protection.
Rejuvenating Cleanser
Dermal Quench Hydration Serum
Even-Tone Antioxidant Lotion
Hydro Lift Anti-Wrinkle Cream
Longevity System V – Advanced Renewal (60-64)
Significant Signs Stage (critical SEHI). Goals: support structure preservation and prevent further decline via intensive cell repair, anti-wrinkle action, deep hydration, and antioxidant/dark spot defense.
Rejuvenating Cleanser
Eternal Boost Anti-Wrinkle Serum
Even-Tone Antioxidant Lotion
Hydro Lift Anti-Wrinkle Cream
Inside the Lab
Insights From Our Scientists
Citations:
- Yang f et al: The study of skin hydration, anti-wrinkles function improvement of anti-aging cream with alpha-ketoglutarate. J Cosmet Dermatol, 2022
2. Naeini SH et al: Alpha-ketoglutarate as potent regulator for lifespan and healthspan: evidences and perspectives. Exp Gerontol, 2023
3. Son ED et al: Alpha-ketoglutarate stimulates procollagen production in cultured human dermal fibroblasts, and decreases UVB-induced wrinkle formation following topical application on the dorsal skin of hairless mice. Biol Pharm Bull, 2007.
4. Humbert PG et al: Topical ascorbic acid on photoaged skin, clinical, topographical and ultrastructural evaluation: double-blind study vs. placebo. H.Exp Dermatol , 2003.
5. Boo YC et al: Ascorbic acid (Vitamin C) as a cosmeceutical to increase dermal collagen for skin antiaging purposes: emerging combination therapies. Antioxidants (Basel). 2022
6. Lin FH et al Ferulic acid stabilizes a solution of vitamins C and E and doubles its photoprotection of skin. J Invest Dermatol. 2005
7. Kim HM et al: Effects of palmitoyl-KVK-L-ascorbic acid on skin wrinkles and pigmentation. Arch Dermatol Res. 2017
8. Saini U et al: Gallic acid: a potent antioxidant and anti-imflammatory agent in modern cosmeceuticals. Recent Adv Drug Deliv Formul. 2025 .
9. Kumar KJ et al: In vitro and in vivo studies disclosed the depigmenting effects of gallic acid: a novel skin lightening agent for hyperpigmentary skin diseases. Biofactors. 2013
10. Pavicic T et al: Efficacy of cream-based novel formulations of hyaluronic acid of different molecular weights in anti-wrinkle treatment. J Drugs Dermatol. 2011












Age 29
I’ve struggled to find a good moisturizer for YEARS and this lotion is a dream come true. It’s light enough to wear under my makeup, and my skin stays hydrated all day. I use to get dry patches around my nose but they’re completely gone now!!! My face just feels sooooo comfy and looks dewy. It’s a new essential for me!!!
gives a nice glow and stays comfortable all day
Good lotion, but nothing miraculous yet. It feels nice going on and my skin looks slightly more hydrated, so I’ll keep using it and see how it goes. Ingredients are solid though, so I’m hopeful.
Age 58
Wow, I’m obsessed with this lotion! My skin looks brighter and feels so much softer. I think it’s the combination of hyaluronic acid and vitamin C that makes it work so well. even noticed my crow’s feet are softer!
Good lotion.